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Lead Generation

How an AI-Enabled CMO will help you Boost your Business in 2023

AI boosts income, enables scalable expansion, and personalizes the consumer experience for marketers. Intelligent marketers realize the incredible power of AI. Interacting with their audiences through customized, targeted messaging—all at scale—equips them to flourish in their professions.

  • CMO Martin Borowski discussing product marketing strategy

    My Own 10 Tips on Leading and Implementing Product Marketing Strategy

    Hey there! As a product marketing pro and I’m thrilled to share my top 10 tips on leading and implementing a killer strategy. We’ll dive into defining target markets, team collaboration, and leveraging digital tech. Plus, I’ll show you how data can drive your decisions and boost growth. Whether you’re a newbie or a seasoned vet, stick around for some valuable insights and practical advice to level up your product marketing game. Let’s get started!
  • wearing different hats and being cross functional

    How Cross-Functional Approach Fuels Professional and Personal Development?

    In an increasingly complex business landscape, a cross-functional approach is critical for both professional and personal development. This article explores the transformative potential of cross-functionality, its role in fostering professional growth, enhancing personal development, and its intersection with marketing strategies.
  • 8 Tips on Becoming a Strategic and Results Oriented Marketing Leader

    8 Tips on Becoming a Strategic and Results Oriented Marketing Leader

    In the dynamic realm of marketing, effective leadership hinges on strategic acumen and a results-driven approach. This article presents eight key strategies designed to mold marketing professionals into leaders who not only envision success, but also catalyze it.
  • How to Develop and Define Value Proposition for a Software Company

    How to Develop and Define Value Proposition for a Software Company

    Navigating the competitive software market requires a clear, compelling value proposition. This article will guide you through creating a unique value proposition that aligns with your company’s mission, resonates with your target market, and differentiates your software.
  • How Competitive Intelligence Plays into Your Overall Marketing Strategy

    How Competitive Intelligence Plays into Your Overall Marketing Strategy

    This article explores the role of competitive intelligence in marketing strategy formulation. It discusses the concept, tools for data gathering, and methods of analysis. The potential impact on marketing plans is examined, alongside relevant case studies.
  • How Metrics and Analytics Drive Scalable Growth

    How Metrics and Analytics Are Critical to Business Success and Scalable Growth

    In the juxtaposition of thriving businesses and failing ones, a common denominator emerges: the use of metrics and analytics. This article explores their critical role in driving success and scalable growth across industries.
  • AI giving organic flower to person

    How OBM (Organic-Based Marketing) enhances ABM platforms

    As businesses continue to seek out new and innovative ways to reach their target audience without breaking the bank, organic-based marketing has become increasingly popular due to the deficiencies in account based marketing. What is OMB, or Organic-Based Marketing? It’s the use of organic, unpaid methods such as SEO, content marketing, AI, competetive research, UX and social media to reach potential customers without paying for advertising space. It focuses on generating demand for a product or service in an unscripted way, and can be an effective way to target specific audiences more effectively than traditional forms digital advertising.
  • A woman CMO wondering if AI will replace her or help her

    How an AI-Enabled CMO will help you Boost your Business in 2023

    AI boosts income, enables scalable expansion, and personalizes the consumer experience for marketers. Intelligent marketers realize the incredible power of AI. Interacting with their audiences through customized, targeted messaging—all at scale—equips them to flourish in their professions. It increases revenue and a healthy pipeline. These are the results of improved alignment between marketing and sales. Take a moment and just imagine how an AI-Enabled Partner CMO can help your business; then continue on your journey to learn about implementing one.
  • Lead Generation After Covid: What Has Changed? 

    Covid-19 has forever changed the lead generation game for almost every industry. From B2B to B2C, every business domain has experienced a sharp dip in lead generation.
  • Lead Generation Everything a Beginner Needs to Know to Get Started

    Lead Generation: Everything a Beginner Needs to Know to Get Started

    Did you know that 61% of marketers say that their number one challenge is lead generation? On top of that, 53% of marketers say that at least half of their budget goes towards generating leads.


      • Pros and Cons of Marketing Automation

        Pros and Cons of Marketing Automation

        Creating an efficient marketing strategy and implementing it can be a time-consuming and overwhelming task for many small and medium-sized businesses. Luckily, you can utilize the power of marketing automation to streamline most of your business processes to improve the sufficiency of your digital marketing.
      • b2b marketing automation

        B2B marketing automation: Strategies to drive more sales

        Marketing automation is making its way into almost all the aspects of modern digital marketing techniques. It’s an extremely valuable method that allows businesses to create, manage and convert leads that enter their pipeline.
      • Marketing automation examples

        Marketing automation examples: Best practices and best uses

        Gone are the days of creating a static and simple newsletter and sending it to customers manually by spending a whole lot of time, that’s to marketing automation. It is an excellent method that saves you a lot of time and money in the long run and takes your overall marketing game to the next level.
      • Top 5 Important Benefits of Marketing Automation

        Marketing automation makes things a lot easier for both business owners and customers. It is the term for a platform or method that streamlines or automates marketing tasks. Marketing automation saves you time, keeps you on your budget, helps you generate more leads, and allows you to have a multichannel outlook of your prospects. If you haven’t adopted marketing automation strategies or you’re still doubtful it will work, consider the following top benefits of marketing automation.



            • The LOOP Guide to Improving Website Engagement 

              Though LOOP users are lucky enough to have access to the hundreds of data sources we use to power improvements to their website and content, one reason we exist is that we think brands can (and should!) deliver a better online experience.  
            • User Research Methods for Gathering User Information 

              The secret behind every successful business is customer-centric UX design. Each element of your business should be designed keeping the needs of our customers in mind. That’s why brands these days are investing millions in curating the perfect user experience. But before we get to that, you need to have a crystal-clear picture of your target audience.
            • Great Ways to Design a Dynamic User Experience that is More Engaging 

              One of the primary goals of every business is to improve customer interaction, retention, and the quality of the experience a customer has with their brand. However, achieving all these goals with the same old static web pages is near-impossible. That’s why more and more businesses are switching to dynamic user interfaces and user experience models to make the interaction more fun and tailored to the visitor. 
            • What is user experience and how to create the best for your users

              Client Experience: What It Is & How to Design Experiences That Matter

              While a good product design and marketing will certainly help you attract your customer the first time, you need to chalk out a top-notch user experience to retain them. A well-designed user experience provides your customers a seamless experience every time they interact with your company.
            • User journey vs user experience

              User Experience vs User Journey – The Importance of Both

              As businesses today do their best to meet the needs of customers, both actual and digital, they focus their attention on providing a process that offers speed, convenience, consistency, and friendliness. Since a strong path is founded on smooth and memorable user interaction combined with a captivating experience, companies prioritize two processes in their list of approaches – user experience vs. user journey.