Content Marketing

This article explores the role of competitive intelligence in marketing strategy formulation. It discusses the concept, tools for data gathering, and methods of analysis. The potential impact on marketing plans is examined, alongside relevant case studies.

More than 3.6 million people are using social media for personal, commercial, and business use. According to stats, it’s estimated that this number of users will increase to 4.41 in just a few years. But despite this massive opportunity to connect with customers, many businesses are unable to harness the power of social media.

The internet has to be one of the fastest revolving inventions ever. Officially introduced in 1983, quite a few versions of web, browsers, and internet applications have slowly turned into an integral part of our daily lives. But what if we told you that there is a brand new version of the web that is tailored just for your individual needs?

Content marketing is one of the most effective ways to expand your digital reach. Beyond spreading awareness about your brand, content is also a powerful method for generating leads and increasing sales.

According to a survey conducted by Ascend2, 49% of marketers say that gaining more customers would be their highest priority.

Automation and automated processes were first introduced at the onset of the industrial revolution. The purpose of using automation tools is to limit the need to require human effort in performing tasks that are repetitive. As time went by, artificial intelligence and automation have made their way successfully into other areas which typically require human intervention. This includes the fields of content marketing and digital advertising.

Has artificial intelligence (AI) changed content marketing forever? The evidence is pretty clear that AI is here to stay and it has changed they way content marketers work.