As businesses continue to seek out new and innovative ways to reach their target audience without breaking the bank, organic-based marketing has become increasingly popular due to the deficiencies in account based marketing. What is OMB, or Organic-Based Marketing? It’s the use of organic, unpaid methods such as SEO, content marketing, AI, competetive research, UX and social media to reach potential customers without paying for advertising space. It focuses on generating demand for a product or service in an unscripted way, and can be an effective way to target specific audiences more effectively than traditional forms digital advertising.