Digital Growth Magazine

Forbes described marketing as constantly changing, evolving, and never a simple task. There are many strategies you can use but one method has remained at the top of every marketer’s list: email marketing.

A solid customer experience optimization strategy is how you satisfy the most important part of any marketing equation — keeping customers in.

According to Forbes, digital customer service has become the storefront to many businesses around the world. This trend, that combines human behavior and technology, has enhanced our ability to adjust to difficult situations. Also, many companies see digital as the only way to conduct business in 2020.

As you come up with specialized marketing strategies to please your clients, you may have stumbled upon terms like customer success as well as customer experience. Although these are often used interchangeably when referring to clients, there are distinct differences between the two. Let’s discuss what these two are and why customer success vs customer experience is a trend among marketers. 

Marketing automation makes things a lot easier for both business owners and customers. It is the term for a platform or method that streamlines or automates marketing tasks. Marketing automation saves you time, keeps you on your budget, helps you generate more leads, and allows you to have a multichannel outlook of your prospects. If you haven’t adopted marketing automation strategies or you’re still doubtful it will work, consider the followi…

Automation and automated processes were first introduced at the onset of the industrial revolution. The purpose of using automation tools is to limit the need to require human effort in performing tasks that are repetitive. As time went by, artificial intelligence and automation have made their way successfully into other areas which typically require human intervention. This includes the fields of content marketing and digital advertising.

As businesses today do their best to meet the needs of customers, both actual and digital, they focus their attention on providing a process that offers speed, convenience, consistency, and friendliness. Since a strong path is founded on smooth and memorable user interaction combined with a captivating experience, companies prioritize two processes in their list of approaches – user experience vs. user journey.