Digital Growth Magazine

The internet has to be one of the fastest revolving inventions ever. Officially introduced in 1983, quite a few versions of web, browsers, and internet applications have slowly turned into an integral part of our daily lives. But what if we told you that there is a brand new version of the web that is tailored just for your individual needs?

One of the primary goals of every business is to improve customer interaction, retention, and the quality of the experience a customer has with their brand. However, achieving all these goals with the same old static web pages is near-impossible. That’s why more and more businesses are switching to dynamic user interfaces and user experience models to make the interaction more fun and tailored to the visitor. 

While a good product design and marketing will certainly help you attract your customer the first time, you need to chalk out a top-notch user experience to retain them. A well-designed user experience provides your customers a seamless experience every time they interact with your company.

Content marketing is one of the most effective ways to expand your digital reach. Beyond spreading awareness about your brand, content is also a powerful method for generating leads and increasing sales.

Customer experience is a term that has been around for years, but what does it really mean? Customer experience consists of two parts: customer service and product/service quality.

96% of unhappy customers don’t bother complaining about the service that they received. Instead, 91% will leave and never buy from the company again. Even more surprising, a third of people say that they would consider switching companies after one bad experience.

Did you know that 61% of marketers say that their number one challenge is lead generation? On top of that, 53% of marketers say that at least half of their budget goes towards generating leads.