Digital Growth Magazine

The demand generation process is the first step in the sales funnel, and it’s important to understand at least the basics. This guide will teach you how to start generating leads through your website.

For any SaaS business, lead generation is the foundation to success and it comes with no surprise that it’s also one of the biggest challenges to get right. Recent stats show that 61% of marketers believe that lead generation is the biggest challenge they face.

Creating an efficient marketing strategy and implementing it can be a time-consuming and overwhelming task for many small and medium-sized businesses. Luckily, you can utilize the power of marketing automation to streamline most of your business processes to improve the sufficiency of your digital marketing.

Marketing automation is making its way into almost all the aspects of modern digital marketing techniques. It’s an extremely valuable method that allows businesses to create, manage and convert leads that enter their pipeline.

Gone are the days of creating a static and simple newsletter and sending it to customers manually by spending a whole lot of time, that’s to marketing automation. It is an excellent method that saves you a lot of time and money in the long run and takes your overall marketing game to the next level.

Realizing the importance of customer experience (CX) is one of the most critical factors that define the pathway to success for any business. Great quality products and services are undoubtedly necessary. However, they’ll lead you nowhere if you don’t have a customer experience strategy and design to satisfy each individual who interacts with your business.

Did you know that 86% of people will spend more money if you can provide an unforgettable customer experience (CX)?