Author: Greg Tucker

10 Expert-approved Email Lead Generation Strategies

Written on June 23, 2021. Posted in Lead Generation.

Forbes described marketing as constantly changing, evolving, and never a simple task. There are many strategies you can use but one method has remained at the top of every marketer's list: email marketing.

Measuring Customer Experience: Key Metrics and Tools

Written on June 11, 2021. Posted in Customer Experience.

A solid customer experience optimization strategy is how you satisfy the most important part of any marketing equation — keeping customers in.

15 Digital Customer Experience Trends You Need to Know About

Written on June 2, 2021. Posted in Customer Experience.

According to Forbes, digital customer service has become the storefront to many businesses around the world. This trend, that combines human behavior and technology, has enhanced our ability to adjust to difficult situations. Also, many companies see digital as the only way to conduct business in 2020.

What is the Difference Between Customer Success vs. Customer Experience?

Written on June 2, 2021. Posted in Customer Experience.

As you come up with specialized marketing strategies to please your clients, you may have stumbled upon terms like customer success as well as customer experience. Although these are often used interchangeably when referring to clients, there are distinct differences between the two. Let’s discuss what these two are and why customer success vs customer experience is a trend among marketers.

Top 5 Important Benefits of Marketing Automation

Written on May 28, 2021. Posted in Marketing Automation.

Marketing automation makes things a lot easier for both business owners and customers. It is the term for a platform or method that streamlines or automates marketing tasks. Marketing automation saves you time, keeps you on your budget, helps you generate more leads, and allows you to have a multichannel outlook of your prospects. If you haven't adopted marketing automation strategies or you're still doubtful it will work, consider the following top benefits of marketing automation.

What is content automation and is it really an advantage?

Written on May 22, 2021. Posted in Content Marketing.

Automation and automated processes were first introduced at the onset of the industrial revolution. The purpose of using automation tools is to limit the need to require human effort in performing tasks that are repetitive. As time went by, artificial intelligence and automation have made their way successfully into other areas which typically require human intervention. This includes the fields of content marketing and digital advertising.

User Experience vs User Journey – The Importance of Both

Written on May 18, 2021. Posted in User Experience.

As businesses today do their best to meet the needs of customers, both actual and digital, they focus their attention on providing a process that offers speed, convenience, consistency, and friendliness. Since a strong path is founded on smooth and memorable user interaction combined with a captivating experience, companies prioritize two processes in their list of approaches – user experience vs. user journey.