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Author: Greg Tucker

Demand generation vs lead generation

While many are wondering what the difference between demand generation vs lead generation is, it is important to understand that both demand generation and lead generation are very important strategies in B2B marketing. While both are considered marketing efforts, the purpose of demand generation is to build an audience around a business (creating demand) while lead generation focuses on finding and qualifying members from that audience that are most interested in making a purchase (creating a...

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