Author: Greg Tucker

The LOOP Guide to Improving Website Engagement

Written on April 12, 2023. Posted in User Experience.

Though LOOP users are lucky enough to have access to the hundreds of data sources we use to power improvements to their website and content, one reason we exist is that we think brands can (and should!) deliver a better online experience.

Lead Generation After Covid: What Has Changed?

Written on June 29, 2022. Posted in Lead Generation.

Covid-19 has forever changed the lead generation game for almost every industry. From B2B to B2C, every business domain has experienced a sharp dip in lead generation.

What is Web 3.0: Everything You Need to Know

Written on April 1, 2022. Posted in Content Marketing.

The internet has to be one of the fastest revolving inventions ever. Officially introduced in 1983, quite a few versions of web, browsers, and internet applications have slowly turned into an integral part of our daily lives. But what if we told you that there is a brand new version of the web that is tailored just for your individual needs?

Content Marketing: A Comprehensive Strategy and Implementation Guide

Written on November 26, 2021. Posted in Content Marketing.

Content marketing is one of the most effective ways to expand your digital reach. Beyond spreading awareness about your brand, content is also a powerful method for generating leads and increasing sales.

What Is Customer Experience and Why Is It Important?

Written on November 18, 2021. Posted in Customer Experience.

Customer experience is a term that has been around for years, but what does it really mean? Customer experience consists of two parts: customer service and product/service quality.

What Is Customer Experience Optimization? Strategy Guide

Written on November 18, 2021. Posted in Customer Experience.

96% of unhappy customers don’t bother complaining about the service that they received. Instead, 91% will leave and never buy from the company again. Even more surprising, a third of people say that they would consider switching companies after one bad experience.

Lead Generation: Everything a Beginner Needs to Know to Get Started

Written on November 16, 2021. Posted in Lead Generation.

Did you know that 61% of marketers say that their number one challenge is lead generation? On top of that, 53% of marketers say that at least half of their budget goes towards generating leads.