Author: Greg Tucker

Ultimately you would want to engage with prospects who show interest in your product or services. These quality leads can be the advocates of your brand by being your customers. Leads are nothing but qualified prospects who have taken some action on your shared content.

The mantra “build it and they will come” doesn’t really work. We all want to imagine that when we finally launch our startup, a flood of signups from people that can’t wait to use our product will happen on day one. I wish this was true, but it is.

Behind every successful business, there is a robust lead generation strategy that is driving their revenue.

The B2C market is constantly changing to adapt to the evolving interests and needs of consumers.

A B2B company like yours won’t be able to survive without top-quality leads.