Highly experienced digital marketer with 25 years of experience as a freelancer, CMO, and SaaS Founder and CEO of Leadbright. My expertise lies in driving marketing strategies and initiatives, analyzing market research, lead generation, and revenue growth. My passions include technology, software, video games and AI.
As businesses continue to seek out new and innovative ways to reach their target audience without breaking the bank, organic-based marketing has become increasingly popular due to the deficiencies in account based marketing. What is OMB, or Organic-Based Marketing? It’s the use of organic, unpaid methods such as SEO, content marketing, AI, competetive research, UX and social media to reach potential customers without paying for advertising space. It focuses on generating demand for a product or...
AI boosts income, enables scalable expansion, and personalizes the consumer experience for marketers. Intelligent marketers realize the incredible power of AI. Interacting with their audiences through customized, targeted messaging—all at scale—equips them to flourish in their professions. It increases revenue and a healthy pipeline. These are the results of improved alignment between marketing and sales. Take a moment and just imagine how an AI-Enabled Partner CMO can help your business; then...
More than 3.6 million people are using social media for personal, commercial, and business use. According to stats, it’s estimated that this number of users will increase to 4.41 in just a few years. But despite this massive opportunity to connect with customers, many businesses are unable to harness the power of social media.
We are joining festivities at Dreamforce'22, we are excited to collaborate with some of the most amazing minds in the software industry. See us at the parks, sessions, keynotes, and evening events. Don't forget to say hi when you a Leadbright blue shirt. :)
The secret behind every successful business is customer-centric UX design. Each element of your business should be designed keeping the needs of our customers in mind. That's why brands these days are investing millions in curating the perfect user experience. But before we get to that, you need to have a crystal-clear picture of your target audience.
One of the primary goals of every business is to improve customer interaction, retention, and the quality of the experience a customer has with their brand. However, achieving all these goals with the same old static web pages is near-impossible. That's why more and more businesses are switching to dynamic user interfaces and user experience models to make the interaction more fun and tailored to the visitor.
While a good product design and marketing will certainly help you attract your customer the first time, you need to chalk out a top-notch user experience to retain them. A well-designed user experience provides your customers a seamless experience every time they interact with your company.
