Author: Martin Borowski

Highly experienced digital marketer with 25 years of experience as a freelancer, CMO, and SaaS Founder and CEO of Leadbright. My expertise lies in driving marketing strategies and initiatives, analyzing market research, lead generation, and revenue growth. My passions include technology, software, video games and AI.

Leadbright is ranked Canada’s Best Startup Employers

Written on January 21, 2024. Posted in Company News.

Leadbright is proud to be ranked on Forbes list for best Canadian startup employers!

My Own 10 Tips on Leading and Implementing Product Marketing Strategy

Written on October 26, 2023. Posted in Demand Generation, Lead Generation, Marketing Tips.

CMO Martin Borowski discussing product marketing strategy

Hey there! As a product marketing pro and I'm thrilled to share my top 10 tips on leading and implementing a killer strategy. We'll dive into defining target markets, team collaboration, and leveraging digital tech. Plus, I'll show you how data can drive your decisions and boost growth. Whether you're a newbie or a seasoned vet, stick around for some valuable insights and practical advice to level up your product marketing game. Let's get started!

How Cross-Functional Approach Fuels Professional and Personal Development?

Written on September 27, 2023. Posted in Lead Generation, Marketing Tips.

wearing different hats and being cross functional

In an increasingly complex business landscape, a cross-functional approach is critical for both professional and personal development. This article explores the transformative potential of cross-functionality, its role in fostering professional growth, enhancing personal development, and its intersection with marketing strategies.

8 Tips on Becoming a Strategic and Results Oriented Marketing Leader

Written on September 20, 2023. Posted in Lead Generation, Marketing Tips.

In the dynamic realm of marketing, effective leadership hinges on strategic acumen and a results-driven approach. This article presents eight key strategies designed to mold marketing professionals into leaders who not only envision success, but also catalyze it.

How to Develop and Define Value Proposition for a Software Company

Written on September 18, 2023. Posted in Customer Experience, Demand Generation, Lead Generation.

Navigating the competitive software market requires a clear, compelling value proposition. This article will guide you through creating a unique value proposition that aligns with your company's mission, resonates with your target market, and differentiates your software.

How Competitive Intelligence Plays into Your Overall Marketing Strategy

Written on September 15, 2023. Posted in Content Marketing, Lead Generation.

This article explores the role of competitive intelligence in marketing strategy formulation. It discusses the concept, tools for data gathering, and methods of analysis. The potential impact on marketing plans is examined, alongside relevant case studies.

How Metrics and Analytics Are Critical to Business Success and Scalable Growth

Written on August 17, 2023. Posted in Demand Generation, Lead Generation.

How Metrics and Analytics Drive Scalable Growth

In the juxtaposition of thriving businesses and failing ones, a common denominator emerges: the use of metrics and analytics. This article explores their critical role in driving success and scalable growth across industries.