Category: Marketing Tips

My Own 10 Tips on Leading and Implementing Product Marketing Strategy

Written on October 26, 2023. Posted in Demand Generation, Lead Generation, Marketing Tips.

CMO Martin Borowski discussing product marketing strategy

Hey there! As a product marketing pro and I'm thrilled to share my top 10 tips on leading and implementing a killer strategy. We'll dive into defining target markets, team collaboration, and leveraging digital tech. Plus, I'll show you how data can drive your decisions and boost growth. Whether you're a newbie or a seasoned vet, stick around for some valuable insights and practical advice to level up your product marketing game. Let's get started!

How Cross-Functional Approach Fuels Professional and Personal Development?

Written on September 27, 2023. Posted in Lead Generation, Marketing Tips.

wearing different hats and being cross functional

In an increasingly complex business landscape, a cross-functional approach is critical for both professional and personal development. This article explores the transformative potential of cross-functionality, its role in fostering professional growth, enhancing personal development, and its intersection with marketing strategies.

8 Tips on Becoming a Strategic and Results Oriented Marketing Leader

Written on September 20, 2023. Posted in Lead Generation, Marketing Tips.

In the dynamic realm of marketing, effective leadership hinges on strategic acumen and a results-driven approach. This article presents eight key strategies designed to mold marketing professionals into leaders who not only envision success, but also catalyze it.